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Privacy Policy

Effective Date: June 2026 | Last Updated: June 2026

Important Notice: This Privacy Policy describes how Yasmine Varanai, REALTOR® ("we," "our," or "us") collects, uses, and protects your personal information when you visit yasmineazrealtor.com or contact us about real estate services. Please read this policy carefully. By using this website, you agree to the practices described here.

1. Who We Are

This website is operated by:

Yasmine Varanai, REALTOR®
Keller Williams Sonoran Living
9000 E Pima Center Pkwy, Suite 170
Scottsdale, AZ 85258
Phone: (602) 619-3524
Email: Yasmine.Varanai@kw.com

Yasmine Varanai is an independent licensed real estate agent affiliated with Keller Williams Sonoran Living. She provides real estate buyer representation, seller representation, relocation services, and home valuation consultations throughout Scottsdale and Greater Phoenix, Arizona.

2. Information We Collect

Information You Provide Directly

When you use the contact form, home valuation request form, or any other inquiry form on this website, we may collect:

  • First and last name
  • Email address
  • Phone number
  • Property address or city/area of interest
  • Buying or selling interest (Buyer, Seller, Investor, Relocation, Home Valuation, General Inquiry)
  • Budget range
  • Buying or selling timeline
  • Message or additional details you choose to share

Information Collected Automatically

When you visit this website, certain information is collected automatically by our server and analytics tools, including:

  • IP address and approximate geographic location
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, and navigation path
  • Referring website or search query that brought you to our site
  • Device type (desktop, mobile, tablet)

Cookies and Tracking Technologies

This website uses cookies — small text files stored on your device — to improve your browsing experience. Cookies help us understand how visitors interact with our site. We may use:

  • Essential cookies: Required for the website to function properly (WordPress session cookies, security tokens)
  • Analytics cookies: We may use Google Analytics to understand traffic patterns, popular pages, and visitor behavior. Google Analytics data is aggregated and anonymized.
  • Marketing cookies: We may use retargeting pixels (such as Facebook Pixel or Google Ads) to show relevant advertisements to visitors who have expressed interest in our services.

You can control cookie settings in your browser preferences. Note that disabling cookies may affect some website functionality.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiry, consultation request, or home valuation request
  • Provide real estate buyer representation, seller representation, or relocation services
  • Connect you with trusted lender, title, or moving partners at your request
  • Send you property listings, market updates, or community information relevant to your search (with your consent)
  • Follow up on your real estate transaction or inquiry
  • Improve our website content and user experience based on analytics data
  • Comply with legal obligations under Arizona real estate license law and Keller Williams brokerage policies
We do not sell your personal information to third parties. We do not share your information with marketing companies or lead aggregators.

4. How We Share Your Information

We may share your information only in the following limited circumstances:

Brokerage Compliance

As a licensed real estate agent with Keller Williams Sonoran Living, certain transaction records and client communications may be accessible to the brokerage as required by Arizona real estate license law and Keller Williams compliance policies.

Transaction Professionals

If you engage Yasmine Varanai for a real estate transaction, your information may be shared with transaction-related professionals involved in your deal, including:

  • Mortgage lenders or loan officers (with your authorization)
  • Title and escrow companies
  • Home inspectors, appraisers, or other service providers directly related to your transaction
  • The other party’s real estate agent or attorney, as required by the transaction

Service Providers

We use third-party service providers to help operate this website and our business, including:

  • Website hosting and security providers (WordPress, hosting provider)
  • Email service providers for responding to inquiries
  • Google Analytics for website performance analysis
  • CRM tools for managing client communications

These providers are contractually restricted from using your information for purposes other than providing services to us.

Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Yasmine Varanai, our clients, or the public.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy and to comply with applicable legal, regulatory, and brokerage record-keeping requirements. Arizona real estate transaction records are typically retained for a minimum of five (5) years as required by state law. Inquiry records for non-transaction contacts are retained for a reasonable period to allow for follow-up communication.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. This includes SSL/HTTPS encryption on our website, secure password-protected systems, and limited access to client data. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

If you believe your information has been compromised, please contact us immediately at Yasmine.Varanai@kw.com.

7. Your Rights and Choices

You have the following rights regarding your personal information:

Opt-Out of Marketing

You may opt out of marketing emails or text messages at any time by replying STOP to any text message, clicking the unsubscribe link in any email, or contacting us directly. Opting out of marketing does not affect communications related to an active real estate transaction.

Access and Correction

You may request a copy of the personal information we hold about you, and you may request corrections to any inaccurate information, by contacting us at Yasmine.Varanai@kw.com.

Deletion

You may request deletion of your personal information. We will honor such requests where we are not required to retain data for legal, regulatory, or transaction-related obligations.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: You may request deletion of personal information we have collected, subject to legal retention requirements.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
  • Do Not Sell: We do not sell personal information. If this changes, we will update this policy and provide an opt-out mechanism.

To exercise your California privacy rights, please contact us at Yasmine.Varanai@kw.com or (602) 619-3524.

9. Children's Privacy

This website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately so we can delete it.

10. Third-Party Links

This website may contain links to third-party websites, including real estate portals (Zillow, Realtor.com, Redfin), social media platforms (Instagram, Facebook, LinkedIn, YouTube), Keller Williams, Encircle Families, and lender or title company websites. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Real Estate Referral Partners

If you are referred to a lender, inspector, mover, or other service provider through our website or through Yasmine Varanai, those providers have their own privacy practices. We are not responsible for how they collect or use your information. We only refer clients to partners we trust, but we encourage you to ask each provider about their data practices.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of this website after any changes constitutes your acceptance of the updated policy.

 

Questions About This Privacy Policy?

Yasmine Varanai, REALTOR®

Keller Williams Sonoran Living

9000 E Pima Center Pkwy, Suite 170, Scottsdale, AZ 85258

Phone: (602) 619-3524

Email: Yasmine.Varanai@kw.com

We will respond to all privacy-related inquiries within 5 business days.

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